ABOUT MOON
Moon's communication strategies are driven by- besides analytics and aesthetics- her insights into audience/ consumer behavior. Her process is ruled by 'Why'. The 'why' gives her access to the motivations behind a set of actions, and that ignites the narrative. Moon believes in the power of simplicity in storytelling and has demonstrated great command on impact messaging. Moon's multidimensional career has spanned across countries and cultures, which, in conjunction with her propensity for reinvention, creative research, evidentiary data and a healthy disregard for conventional wisdom, inform her skills.
Moon's professional experiences include Head of Content at Cartoon Network, Turner Ent. Asia, Strategy Director at DDB, Creative & Content Head at a CISCO Ventures Singapore funded OTT startup, Brand Manager at Cussons PLC UK, Project Manager at Save The Children, VP of Content & Brand Strategy at Zee Cafe, Zee Network (one of the largest networks in Asia) VP at Mind LA, Inc., a Silicon Valley funded Los Angeles based nonprofit focused on mental health, and Founder of Lateral Images, a full service ad agency.
Moon has created a range of 360 degrees multi-media, multi-medium national campaigns across product categories in the most diverse markets in the world. She believes a good creative captures universal emotions, resonating beyond geographical boundaries. A robust narrative strategy, a "good story well told"- to quote Mark Twain, amplifies both the message and the brand voice.
Moon is a communication strategist, content creator, brand marketer, director, writer and editor. She holds two Bachelor Degrees in Economics and Comparative Literature, a Masters' Degree in the latter, and an MFA in Dance & Dramatic Arts. Moon is based out of Los Angeles, California.
CONTACT: moonoindrila@icloud.com